Barceló and BEONx: A Partnership to Transform and Digitalize Revenue Management

Barceló Hotel Group and BEONx: A Partnership to Transform and Digitalize Revenue Management

At BEONx, we have had the privilege of working closely with Barceló Hotel Group on a transformative project that began two years ago. From the outset, our goal has been clear: to provide their Revenue Management team with a technological platform that not only facilitates decision-making but also optimizes daily operations and maximizes hotel performance. This joint effort has allowed us to tackle complex challenges and explore new ways to manage revenue in a constantly evolving industry.

Today, more than 80 hotels in the chain have already implemented our solution, and the latest additions to the Barceló EMEA portfolio have joined the project and are currently undergoing implementation. Beyond the numbers, what truly makes us proud is how we have worked together to transform the company’s revenue management into a more agile, precise, and efficient operation. This collaboration is a testament to how technology and expertise can come together to create a significant and sustainable impact on the hospitality industry.

A Shared Journey Towards Profitability

At BEONx, we understand that each client is unique. That’s why many of the enhancements we have implemented in our platform have been specifically designed for Barceló Hotel Group, based on their valuable continuous feedback. Below, we highlight some of the most significant developments we have made.

Group Management: Greater Visibility and Better Decisions

We recognize that managing group bookings is a key area for the company. To address this, we developed a specific solution for this segment, which is now fully operational within their platform.

What improvements did we implement?

• Revenue managers can now analyze not only confirmed bookings but also those in “tentative” or “prospect” status, thanks to the integration of these new states into the analysis tools.
• We introduced the “Group Booking Management” view, allowing all group-related data to be visualized in one place with the level of detail each user requires.
• This information has been integrated into the algorithm, meaning recommendations are now more precise and optimized according to the status of each group.

What are the benefits?

Complete visibility into group bookings, eliminating guesswork and simplifying decision-making.

The ability to perform a global analysis that allows for more strategic inventory optimization.

This development not only meets an operational need but also reinforces our philosophy: creating tailored solutions for our clients.

Tour Operation Module: A Game-Changer

The Tour Operations Module (TOM) has been a key development for Barceló EMEA, specifically designed to address the unique needs of its vacation portfolio. This solution, now fully operational and unique in the RMS market, enables teams to manage tour operator-related operations with greater precision, optimizing decision-making and maximizing performance in this strategic segment. TOM is a clear example of how BEONx tailors solutions to its clients, revolutionizing how they tackle day-to-day challenges.

Additionally, the Overview Table has been one of the most celebrated innovations by Barceló Hotel Group’s teams. Since its implementation, this tool has transformed how revenue managers handle daily information, eliminating manual calculations and Excel spreadsheets.

What have we improved?

Structure and layout

Data is now organized more intuitively, allowing all hotel spaces to be managed at a glance.

Predefined view – “Daily RM Decisions”

Created specifically from client feedback, this includes all relevant information for daily decision-making.

Total flexibility

Each user can customize views, add new columns, and choose how much information to expand or collapse based on their needs.

Why is this so useful?

• Speeds up daily work: Data is structured so that revenue managers can make decisions within minutes.
• Eliminates manual calculations: Automatic data aggregation, such as monthly totals, saves time and reduces errors.
• Adapts to the user: Each revenue manager can save their favorite views and work with the information they truly need.

Thanks to this tool, Barceló Hotel Group’s team has gained not only efficiency but also confidence, knowing they have a solution that meets their needs.

Personalized and Flexible Support

Our commitment to Barceló Hotel Group goes beyond technology. At BEONx, we have worked to provide tailored support that accompanies their teams at every stage of the process.

How have we done it?

• Hybrid training: Through both in-person and online sessions, adapting to the different regions and needs of the chain’s teams.
• Engaging the teams: Introducing interactive dynamics, exclusive webinars for the chain, newsletters with relevant information, and symbolic recognitions that have fostered healthy competition and a strong team spirit.
• Cultural adaptation: From the ability to view data in local currencies depending on the country’s location to customization based on the unique characteristics of each market, we have ensured the platform operates seamlessly in any region.

These efforts have not only facilitated system adoption but also strengthened our relationship with the hotel teams, fostering collaboration built on trust and mutual understanding.

“At BEONx, we are proud of what we have achieved alongside Barceló Hotel Group over these past two years. This project has not only been an opportunity to showcase the power of our technology but also to demonstrate how, by working closely with our clients, we can transform hotel management and make a real impact in the industry.”

Andrea Senarega

Head of Customer Success at BEONx.

We are confident that this is just the beginning of a journey filled with possibilities.

At BEONx, we renew our commitment to continue supporting Barceló Hotel Group in its pursuit of more efficient, agile management, adapted to the challenges and opportunities of the future.

BEONx – Let’s find your X