BEONx launches BEONx Spark, the first agentic RMS on the market

Madrid, October 1, 2026. BEONx, a hotel technology company headquartered in Spain, today unveiled BEONx Spark, the first agentic RMS on the market. The launch took place before clients, industry professionals, technology partners, investors and media, and marks the move into a new product category: a Revenue Management System (RMS) that no longer just forecasts and recommends prices, but executes a hotel chain’s commercial strategy within the guardrails set by its team.

BEONx Spark is a next-generation agentic RMS that helps hotel chains maximize their profitability through predictive and generative artificial intelligence. It combines the proprietary machine learning models that BEONx has spent years refining with AI agents based on large language models (LLMs), which converse, reason, act and orchestrate.

“A traditional RMS knows what price it recommends. BEONx Spark understands what business you want to build and executes that strategy with a focus on maximizing the hotel’s profitability. Always incorporating the latest technology available,” explained Rubén Sánchez, CEO and co-founder of BEONx, during the presentation.

From the RMS that recommends to the RMS that executes

Before traditional RMSs existed, revenue managers were trapped in Excel spreadsheets: manual forecasts, slow decisions and an inability to react to the market in time. Traditional RMSs solved that problem, but created a new one: rigid, opaque systems that could give the team more work than they took away.

BEONx Spark was not created to solve the “old,” typical problems of the revenue manager: BEONx Spark wasn’t needed for that (traditional RMSs already do it). BEONx Spark solves the problems that traditional RMSs have created for Revenue Managers and those they have been unable to solve.

• The objective. Every RMS optimizes the KPI it comes with out of the box: RevPAR. With Spark, the hotel chooses the KPI it wants to maximize, and a specialized agent pursues that objective across its entire portfolio.
• The execution. A traditional RMS recommends and publishes prices. BEONx Spark orchestrates the complete strategy 24 hours a day and across every hotel in the chain, always within the limits and policies defined by the human team. BEONx Spark never sleeps.
• The trust. From black box to glass box: every decision is logged with the data that was considered and the logic applied, and users can ask in natural language why each decision was made. Absolute transparency.
• The reach. A traditional RMS only talks to the PMS and the channel manager. BEONx Spark orchestrates the rest of the hotel’s technology ecosystem through open connectors (MCP) and reacts in real time to market events and signals.

All of this while maintaining safeguards and guardrails to prevent hallucinations. The principle governing the system is deliberate: the language model is the interface, not the calculation engine. The agents understand, coordinate and explain; BEONx’s proprietary algorithms, trained for more than a decade on real data, calculate, validate and optimize. BEONx calls this architecture One Brain.

“BEONx Spark is not an RMS with a chat. It is a complete agentic system for improving the hotel chain’s profitability: it orchestrates how the hotel’s entire tech stack works and aligns the actions of each application toward a single goal, profitability. The revenue manager decides the strategy; Spark orchestrates it across all systems,” said Emilio Galán, co-founder and CTO of BEONx.

One agent per business objective: from RevPAR to GOPPAR

Earning more revenue is not the same as making more profit. A hotel can break its RevPAR record while its margin is diluted by commissions and acquisition costs. That is why the BEONx Spark roadmap is an explicit journey from revenue to profit, with a specialized agent for each objective. The company has shared which agents are already operational and which are coming soon.

Agent	What it maximises	Launch date
RevPAR	Revenue per available room	Available now
Net RevPAR	Net revenue, after distribution costs	Available now
TRevPAR	Total hotel revenue, beyond accommodation	Coming soon
GOPPAR	Gross operating profit per available room	Coming soon

Each agent includes the previous one, so chains can progress from RevPAR to GOPPAR at their own pace, on the same platform and with no new implementations.

For teams, the change translates into greater profitability, the same strategy executed with the same discipline at every hotel, decisions at the pace of the market, and more time for strategy. Data queries and configuration are done by conversing with the system, empowering even more revenue managers.

“This launch marks a turning point for revenue management teams. I am convinced that our Agentic RMS will bring great value and immediate impact to our clients. For years they have been asking us for two things: to understand the why behind every decision, and to make the leap from RevPAR optimization to maximizing the hotel’s profitability. And BEONx Spark responds exactly to those two requests,” said Sandra Gutiérrez de Terán, CRO of BEONx.

Fourteen years of non-stop innovation

BEONx Spark is the third technological leap for a company founded in 2012: Big Data and market intelligence in its early days, machine learning since 2017, and AI agents in 2026.

Today, more than 2,000 hotels in over 40 countries operate with BEONx technology, including chains such as Barceló, Sercotel, Radisson, Iberostar, H10, Hospes, Hotelatelier, Omena Hotels, GHL, Hoteles Estelar, Hoteles Solaris and Germain Hotels.

With BEONx Spark, the company gets ahead in the next generation of the category. “Made-in-Spain technology is on a par with the major international players,” said Antonio López de Ávila, Director of Innovation at UN Tourism, at FITUR 2026.

“For fourteen years we have been using the technology that best solves hotels’ problems at each moment. This leap solves the one thing that could never be delegated before: executing the complete strategy. Our purpose remains the same: for hotels to make more money with less effort,” added Rubén Sánchez.

About BEONx

BEONx (BEONPRICE, S.L.) is a hotel technology company founded in Salamanca in 2012. Its mission is to help hotel chains maximize their profitability through innovation and an exceptional user experience. With BEONx Spark, the first agentic RMS on the market, it combines machine learning, AI agents and the expert knowledge of a team made up of former revenue managers. In the midst of international expansion, more than 2,000 hotels in over 40 countries operate with its technology, and the company has its own presence in Spain, Nordics, DACH, Southern Europe, Mexico, Colombia and Middle East.

Press contact: press@beonx.com · +34 607 601 566