Lungarno Collection is a luxury boutique hotel group based in Florence, Italy. The brand manages a collection of distinctive properties located in some of the city’s most iconic settings, combining refined hospitality, personalized service, and a strong connection to the Ferragamo family heritage.
As the hospitality landscape becomes increasingly data-driven, the team at Lungarno Collection sought a way to strengthen its revenue management strategy and bring greater efficiency and agility to its decision-making processes. To achieve this, they implemented the BEONx Revenue Management System, aiming to streamline data analysis and improve the accuracy of their pricing strategy.
The Challenge
Before implementing BEONx, several operational processes relied heavily on manual work and fragmented data sources. This made it more difficult for the team to access insights quickly and react to market changes with the speed required in today’s competitive hospitality environment. Among the main challenges were:
- Manual data processing and time-consuming data collection
- Limited agility in decision-making processes
- The need to automate operational workflows
- Difficulty obtaining comprehensive insights due to the use of multiple data query tools
In addition, detecting long-term variations in demand was not always as fast as needed, making it harder to anticipate market movements and adjust strategies accordingly.
The Solution: BEONx RMS
To address these challenges, Lungarno Collection chose BEONx, attracted by its AI-driven support system and its compatibility with the hotel’s existing technological setup. The platform also stood out for its ability to meet the specific needs of a boutique hotel environment. The team quickly integrated BEONx into their daily operations through a smooth implementation process. Key capabilities that proved especially valuable included:
- AI-powered pricing recommendations
- Advanced demand forecasting support
- Automation of operational and analytical tasks
- Seamless integration with the hotel’s PMS
Beyond the technology itself, the team also valued the continuous technical support provided throughout the process.
The Results
Since adopting BEONx, Lungarno Collection has seen clear improvements in both operational efficiency and revenue performance. The most notable outcomes include:
- ADR growth between 5% and 10%
- Faster identification of demand variations
- Time savings in mechanical and repetitive tasks
- More accurate demand forecasting
In addition, the platform has enabled better optimization of pricing recommendations by room type and improved coordination with the PMS. The revenue team has also gained deeper insights into market trends and competitor behaviour, contributing to a more engaged and strategically focused revenue management approach. These improvements have made it easier for the hotel to stay aligned with its revenue targets and consistently outperform both RevPAR and ADR budgets.
As Margherita C., Revenue & Distribution Executive, explains:
“We believe that BEONx offers accurate and reliable pricing suggestions, strong forecasting support, and excellent technical assistance. The platform is easy to work with, and the entire team is consistently helpful and responsive. A special mention goes to our account manager Federica for her outstanding availability and proactive support.”
