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From segmentation to hyper-personalization: Customer-Centric Revenue Management to optimize results

From segmentation to hyper-personalization: Customer-Centric Revenue Management to optimize results

The hotel business, as well as being fascinating, is also a very complex sector, in which we work with a wide variety of products on sale (room types, packages, meeting rooms etc.).

Segmentation has always been used to identify and define the markets of our potential clients and to distribute our resources appropriately.

In our Ebook you will learn:

  • Requirements and benefits of good segmentation.
  • Criteria for segmentation.
  • Phases of the process
  • Evolution of the information.
  • Micro-segmentation and personalization.
  • What should you ask an RMS to manage your segmentation well?

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  • BEONx photo of a revenue manager
  • BEONx photo of a revenue manager
  • Maria aguado (1)
  • Iñigo Armentia

    Iñigo Armentia

    “We are very satisfied with the implementation of BEONx in our hotel. Since we started using it, we have seen improvements in almost every aspect. The accuracy in our forecasts and price optimization has been very useful for us. Thanks to this, our ADR and RevPAR have increased, and we have managed occupancy much more efficiently with a more precise forecast.”

  • Alba de la Cruz

    Alba de la Cruz

    “BEONx RMS helps us in the daily management of revenue in our hotels, providing us with a wealth of automated information and simplifying all pricing and strategy decision processes, as well as their implementation in sales channels. Additionally, the price recommendations they offer are always constantly improving and very much in line with our strategy. Overall, they are continuously developing improvements that assist us daily and adapt perfectly to the ever-evolving market.”

  • María Aguado

    María Aguado

    “From my perspective as an analyst, I can say that BEONx has allowed me to be more agile in my daily reviews and expand my goals in revenue management, thanks to the ease of setting up the tool and the numerous management possibilities it offers.”

SUCCESS STORY

Our industry knowledge is deep and wide and we are proud to share practical tools and information on a wide array of revenue management and total profitability subjects.

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