Luze Castellana Boosts Profitability with BEONx
A New Vision for Revenue Management in the Heart of Madrid
Located in one of Madrid’s most iconic avenues, Luze Castellana blends modern elegance with a commitment to operational efficiency and total profitability. To take their revenue strategy to the next level, the team sought a smart solution—one that could bring automation, clarity, and agility to their day-to-day decisions. As a result, they found that and more in BEONx.
“BEONx is, without a doubt, the best RMS tool for us,” says Raúl Casanova, Commercial Director at Grupo Luze.
The Challenge: Too Many Tools, Not Enough Visibility
Before implementing BEONx, Luze Castellana’s revenue team faced a scattered and time-consuming process. In particular, collecting and integrating data required excessive manual work. Furthermore, juggling multiple tools made it hard to gain a unified view of performance and market behavior.
Long-term demand shifts went undetected, while strategic decisions lacked speed and consistency. Consequently, their ADR was trending down, and it became clear that something had to change.
The Solution: Agility, Data, and Bolder Decisions
The implementation of BEONx marked a turning point. The team was able to centralize all revenue data into one platform, streamline their workflows, and rely on tailored pricing recommendations that gave them the confidence to take bolder steps.
In addition, a major boost came from the revenue management training provided by BEONx and the ongoing, highly personalized support offered by their team—always ready to step in when needed most.
“For us, it all comes down to two words: agility and profitability.” — Raúl Casanova, Commercial Director at Grupo Luze
The Results: Real Growth and Strategic Confidence
Since adopting BEONx, Luze Castellana has seen its ADR grow by 5% to 10%, along with a similar increase in occupancy rate. Moreover, daily operations became more efficient, allowing the team to focus on strategy instead of manual tasks.
BEONx not only helped fine-tune room-type pricing and synchronize with their PMS, but it also enabled faster strategic adjustments, improved market responsiveness, and a stronger competitive position.
“The BEONx team’s support has been fabulous. They’re always there to help and solve any need. Thank you!”— Raúl Casanova, Commercial Director at Grupo Luze
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