Hoteles Estelar, a prestigious hotel chain known for its high-quality services across multiple properties, sought to elevate their revenue management strategies.
To achieve this, they turned to BEONx, a powerful solution that offered automation and strategic insights tailored to their unique needs. With BEONx, Hoteles Estelar aimed to optimize RevPAR, streamline operational processes, and free up their Revenue team’s time for higher-value activities.
The challenge
Before implementing BEONx, Hoteles Estelar faced a series of operational inefficiencies:
Manual data processing
This consumed significant time and limited the team's ability to focus on strategic analysis.
Lack of process automation
Resulting in slower response times to changes in market demand.
Agility in decision-making
There was a pressing need to integrate data and streamline processes for faster, more informed decisions.
“Manual data processing and the lack of automation were major obstacles, limiting our team’s ability to focus on data analysis and strategic decision-making.”
Carolina Gómez G.
Corporate Revenue Manager
These challenges hindered their ability to optimize pricing strategies across their properties and limited their ability to maximize RevPAR.
The solution
Hoteles Estelar selected BEONx to address these challenges and streamline their revenue management processes. The most valuable features for their operations included:
Reporting
Clear and comprehensive reports that enabled better decision-making.
Automation
Time-saving functionalities that minimized the need for manual data processing.
Recommendations
Personalized, data-driven insights to enhance pricing strategies.
“BEONx has significantly improved our efficiency by automating time-consuming tasks and providing valuable data-driven insights to optimize our revenue strategies.”
Carolina Gómez G.
Corporate Revenue Manager
With BEONx, Hoteles Estelar was able to automate many of their routine tasks, allowing the Revenue team to focus on more strategic initiatives. BEONx’s quick response time and personalized service further strengthened the partnership.
The results
Although Hoteles Estelar is still in the process of implementing BEONx’s recommendations, the initial improvements have already set the stage for future success:
Time Savings
Significant reductions in manual processes allowed the team to concentrate on strategic initiatives.
Market Awareness
Greater insight into market trends and competitor positioning, helping them align their pricing strategies more effectively.
Improved Forecasting
Better demand forecasts and price recommendations by room type.
“Thanks to BEONx, we’ve saved time on mechanical tasks, improved our demand forecasting, and aligned our pricing strategies with market competition, positioning us for continued growth.”
Carolina Gómez G.
Corporate Revenue Manager
With BEONx, Hoteles Estelar is on track to achieve a 10% increase in ADR and occupancy rates as the implementation progresses, thanks to the system’s tailored recommendations and strategic insights.
In today’s competitive landscape, the ability to quickly adapt and implement data-driven strategies is essential for long-term success.
