A Hotel with History, Now with a Smarter Future
For years, Hotel Claridge, an emblem of elegance and comfort in Madrid, has been welcoming guests with exceptional service. But behind the scenes, the team was facing challenges in optimizing revenue management. Data collection was tedious, demand variations were hard to track, and manual processes slowed down decision-making.
That’s when BEONx entered the picture. Having known BEONx since its early days, Hotel Claridge trusted its personalized approach and seamless communication—a key factor in their decision to implement the platform.
The Challenge: Struggling with Data and Agility
Like many hotels, Hotel Claridge faced the classic struggle of managing revenue with outdated, time-consuming methods.
- Manual data processing slowed down operations and left room for human error.
- Lack of integration made it difficult to see the full picture when making pricing decisions.
- Demand variations were hard to track, leading to missed opportunities.
- A need for automation—decisions were being made manually, with no real-time insights to support them.
“We needed to move faster, detect demand changes sooner, and trust our pricing strategies more.”
The Solution: Recommendations & Revenue Confidence
BEONx brought automation, precision, and confidence to Hotel Claridge’s revenue management. The hotel particularly valued:
- Recommendations: Smart, data-driven suggestions that helped fine-tune pricing strategies.
- Agility: A faster, more efficient way to update rates and react to market changes.
- Personalized service: A close relationship with the BEONx team, ensuring support whenever needed.
“The platform gave us great agility in automating processes, and its recommendations encouraged us to be bolder when increasing our rates.”
The Results: Higher Revenue, Smarter Pricing
Since implementing BEONx, Hotel Claridge has seen measurable success:
- ADR increase: 10% – 20%
- Occupancy growth: 5% – 10%
- Efficiency boost: Time-saving on mechanical tasks, allowing the team to focus on strategy
- Stronger market positioning: BEONx helped establish optimal pricing strategies aligned with demand and competition
And the biggest win? Confidence. BEONx’s pricing recommendations have made it easier for the hotel to beat RevPAR and ADR budgets, all while streamlining day-to-day operations.
“We’re delighted with BEONx’s help—not just the technology, but the personal touch, especially when unexpected challenges arise!” – Juan Luis de Lucas, Director of the Claridge Hotel.
