BEONx launches BEONx Spark, the first agentic RMS on the market
With BEONx Spark, hoteliers set the strategy and AI agents execute it across all their hotels. 24/7. Beyond RevPAR. Explaining every decision.
BEONx
BEONPRICE is now BEONx: the same company, a new name
BEONPRICE and BEONx are the same company. Why the name changed in 2022, what changed and what did not, and what happens to beonprice.com and BEONPRICE, S.L.
Short answer
BEONPRICE and BEONx are the same company. BEONPRICE, founded in 2012 by Rubén Sánchez and Emilio Galán, became BEONx at the end of 2022, on its tenth anniversary, because it no longer helped hotels only with the price of the room, but with the profitability of the whole hotel. The legal name is still BEONPRICE, S.L.
Why the name changed
BEONPRICE was born to help hotels set the right price at every moment, and the name said so. Over the years, the company widened its focus: from revenue per room to the total profitability of the hotel, with metrics that look beyond RevPAR. In November 2022, to reflect that new mission, the brand became BEONx, with a new visual identity and a new website.
What changed and what did not
- What changed: the trading name, the visual identity and the website. beonprice.com redirects to beonx.com.
- What did not change: the company. The same founders, the same team, the same customers and the same revenue management technology, which today works for more than 2,000 hotels in 35 countries.
- The legal name is still BEONPRICE, S.L., which is why it appears on contracts, invoices and legal texts.
From BEONx to BEONx Spark
In October 2026, BEONx launched BEONx Spark, the first agentic RMS for hotel chains: AI agents that execute the chain’s commercial strategy 24/7, within the rules its team sets, explaining every decision. It is the same company, with the same goal since 2012: helping hotels earn more.
More about who we are in About BEONx.
Frequently asked questions
Is BEONx the former Beonprice?
Yes. BEONx is the name BEONPRICE adopted in 2022. It is the same company, with the same founders, team and customers, and the legal name is still BEONPRICE, S.L.
What happens to beonprice.com?
beonprice.com redirects to beonx.com. If you have an old link to a beonprice.com page, it will take you to the same page on beonx.com when it exists.
Why does my invoice or contract say BEONPRICE, S.L.?
Because it is the company’s legal name. BEONx is its trading name: the change was a change of brand, not of company.
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