Beyond Pricing: Maximise Hotel Revenue with AI
Discover how AI transforms revenue management beyond pricing, segment analysis and channel mix. Boost profitability with BEONx. Read more here!
Category
Hotel marketing
53 results
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Black Friday: the new frenemy of the hotel industry
Discover how Black Friday impacts hotel bookings, its challenges, and how to turn it into a profitable opportunity with smart strategies.
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BEONx clients lead the 2024 Hosteltur Ranking: A testament to profitability
Five BEONx clients, including HM Hotels and H10 Hotels, lead the 2024 Hosteltur Ranking, demonstrating remarkable revenue growth and sustainable profitability.
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Hotel Acapulco Lloret optimizes Revenue and Efficiency with BEONx
Hotel Acapulco Lloret improves ADR by 20-30% and boosts occupancy rates by 5-10% with BEONx’s RMS, enhancing pricing strategies and operational efficiency.
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How to Adopt a Guest-Centred Hotel Strategy
Hoteliers would love nothing more than for their guests to keep coming back to their hotels over and over again. One of the best ways to build customer loyalty is to adopt a guest-
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Is sustainability the new online reputation for hotels?
Today, concern for the environment and sustainability have become key issues in the hospitality industry. Sustainable hotels have emerged as a conscious and responsible response to
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How to measure the quality of a hotel and guest satisfaction
Find out how do you measure the quality of a hotel? How do you know whether your guests are leaving happy and satisfied
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How to improve your hotel’s customer journey
One of the best strategies for achieving positive guest experience involves analysing each touchpoint in your customer journey
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Personalisation: the future of hotel guest satisfaction
Why personalisation is the future of guest satisfaction and suggest a few strategies to personalise different stages in the guest journey.
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Artificial Intelligence: when to rely on it when making strategic decisions for your hotel
Let’s explore some of these developments to find out how artificial intelligence is changing the way we run our hotels.
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Hyper-personalisation: the future of the customer experience
Let’s explore what hyper-personalisation is, and why the concept is set to be the future of the customer experience.
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How to Boost Guest Loyalty and Profitability Through Pricing
Revenue Management technology is getting more sophisticated with every year. After finding its way from the airline industry into the world of hotels, hoteliers have continuously i
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Revenue for the future IV – Segmentation
Robert G. Cross defines Revenue Management as the art and science of predicting demand in real time at micro market level, and according to this prediction, optimize the price and
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Revenue for the future III: Analysis of the market
In recent weeks we have attended numerous debates on how and when the crisis will end, while each government tries to implement the appropriate measures to overcome these circumsta
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Marketing Strategies to Boost Your Revenue Management Plan
Obtaining as much information as possible from hotels, as well as an overview of market data, will lead to highly successful decisions.
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What Should Your Website Include to Improve Bookings?
Factors to consider if you want to boost direct bookings. It is not an easy task, but your hotel can obtain great results.
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5 Principles to Improve Your Hotel’s Conversion Rate
5 principles that will help influence traveler decision making and drive bookings.
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What Can a Revenue Manager Learn from Facebook Ads?
Here's what you should consider if you plan to use Facebook, one of the most widely used social media platforms, for advertising.
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5 Must-Have Trends to Improve Your Marketing Strategy
Keeping up with industry trends makes your hotel more competitive. By analyzing your clients, you know what they need and can target with the right messages.
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Video as a Distribution Tool for Your Hotel
Video Marketing is a great strategy to connect with your target customer and improve hotel revenue.
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Customer Centricity to Improve Your Value Proposition
Working under a customer-centric revenue management philosophy allows hotels to adapt their products to the market and helps strenthen their value proposal.
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Hotel Marketing with Macro and Micro-Influencers
Macro and micro influencers are great marketing tools for hotels to directly communicate with potential guests.
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Define Your Buyer Persona According to Profitability
By monitoring different types of travelers, connected to hotel demand, your hotel will be better able to understand consumer booking behavior.
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Boost Your Direct Booking Strategy With Google Analytics
Google Analytics is a highly valuable tool for improving your hotel's SEO strategy and optimizing it's online marketing strategy.
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Improve the Traveler Experience With Email Automation
Implement automated emailing to boost direct bookings, to provide extra value to travelers and improve your hotel's overall guest experience.
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Adapt Your Hotel’s Message to Enhance Direct Bookings
Tips for making your direct booking system more effective.
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Boost Your Hotel’s Online Visibility
Analyzing search results is critical for increasing website traffic and developing the right content strategies.
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Stay Ahead with Marketing Automation and Revenue Management
Improve your hotel's revenue management planning and automate actions to make up for any difficulties and shortcomings between the two.
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Why Google My Business Is Important for My Hotel
A Google My Business profile is an important link to the relationship established between hotel, traveler and Google.
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The 5 Key Pillars You Need for a Solid Marketing Strategy
A global view of your competitors and improving product development are determining factors for gaining a competitive edge in the market.
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Turn Guest Experience into a Competitive Advantage
It's important to take steps to create a more sustainable, diversified and responsible tourism. Here are a few suggestions.
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The Convergence of Marketing and Revenue Management
Here are 4 ways your marketing and revenue management departments can work together and make the biggest impact.
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5 Reasons to Use SMS to Enhance Your Hotel Experience
Email marketing and SMS marketing campaigns aim to attract travelers, increase bookings and improve the hotel guest experience.
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Using Facebook to Improve Your Revenue Management Strategy
Get the most out of Facebook, one of the most important social media platforms. Learn how here.
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Latest Google Trends and News for the Revenue Management Department
List of technologies specifically for your revenue management department and your pricing and marketing strategies,.
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Automate Your Marketing to Improve Guest Interaction
Here are key factors to keep in mind when using hotel technology to learn about guest behaviour and automate marketing actions.
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Maximize Revenue with a Strong Revenue Management Strategy
Collaboration between departments such as marketing and revenue management can enable further data analysis.
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Revenue Management- A Competitive Differentiation
Due to the increasing number of booking portals and the growing competition between them, hotels are now mainly assessed by ranking and quality.
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5 Tips For Using Guest Feedback in Revenue Management
Discover how to use customer feedback to strengthen your Revenue Management strategy.
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Enhance Hotel Profitability with Revenue Management
Here are top reasons why RMS are key to hotel management.
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Adapting Your Product Strategy to Millennials
Consider these 10 factors when distributing your hotel's offer to reach millennials and maintain a competitive advantage.
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Objective: Maximize Profitability with Revenue Management
3 paradigm shifts in which Revenue Management will have to "pivot" to adapt to the changing times.
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Personalization as a Competitive Advantage
Personalization has become the norm because it's no longer just about selling a room, but creating experiences that travelers will never forget.
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Make the Most of Your Hotel Services to Maximize Revenue
All the facts about the BEONx BQI.
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10 Tips for Improving Your Hotel’s Google Rankings
Organic positioning will become one of the pillars of the online strategy. Here are some tips for improving your hotel's competitive positioning.
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What Can Pinterest Contribute to My Marketing Strategy?
Let's analyze the social platform, Pinterest, and ways you can boost brand image and web traffic.
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Instant Messaging as a Marketing Tool for Your Hotel
Here are ways instant messaging can contribute to your hotel marketing strategy and your establishment's relationship with clients.
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Useful Parameters for Identifying Your Hotel’s Comp Set
Knowing your competitors is important for developing marketing strategies. Here are the factors to consider when identifying your Competitive Set.
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Why Is Online Reputation Key in Revenue Management?
These are some of the key factors in online reputation management for analyzing and understanding the relationship between supply and demand.
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5 Tips for Managing a 360º Revenue Management Strategy
The 5 pillars on which to base a 360º Revenue Management strategy and target the right travelers.
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Geolocation as a Tool for Capturing Market Segments
Geolocation is a determining factor for attracting potential customers. Here we explain how to take advantage of this factor.
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5 Google Analytics Metrics for Improving Guest Knowledge
Get the most out of Google Analytics and understand your customers better with these 5 metrics.
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Ways to Provide Value in All 8 Stages of Travel
We analyze the eight stages of traveling and the ways you can influence each phase.
