How BEONx competitive intelligence is redefining hotel pricing

Revenue managers can no longer rely solely on compset benchmarks to define their pricing strategy. The market is volatile, competitors shift frequently, and decisions based purely on comparisons can lead to strategic missteps.

While competitive influence still matters, its role needs to evolve. Instead of reacting, hotels must understand the context, identify patterns and make decisions based on market intelligence—not just competitor prices.

This is where BEONx introduces a game-changing solution: SmartRange, a new pricing model that redefines how the market is understood and how pricing is positioned—with stability, logic and precision.

What is SmartRange and why it changes the rules

SmartRange is an AI-powered dynamic pricing model that moves beyond traditional compset dependency. Supported by our Hotel Quality Index (HQI), it analyses how your hotel prices behave in the market, detects unusual fluctuations, and proposes optimal price ranges for more stable and profitable decisions.

This technology frees hotels from being at the mercy of erratic competitor behaviour. Rather than chasing every market movement, SmartRange helps hoteliers identify trends, understand historical patterns and strategically position their rates.

From comparisons to context: the new logic of pricing

One of SmartRange’s biggest advantages is its ability to provide consistent, context-aware recommendations—even when competitor data is limited, unstable or missing altogether.

What this means:

• Greater pricing stability.

• Less exposure to irrational or aggressive competitor moves.

• Recommendations aligned with your HQI.

• More autonomous, data-driven decision-making.

In short, SmartRange ensures that your pricing strategy supports your hotel’s profitability—not the chaos of the marketplace.

A competitive edge in challenging markets, powered by AI

In destinations where competition is fierce and prices shift daily—or where data visibility is unreliable—SmartRange becomes an essential tool to maintain control, protect brand value and boost revenue without sacrificing strategic logic.

BEONx’s RMS, powered by the HQI and SmartRange, helps reduce price volatility. This enhances your hotel’s positioning and perception, ultimately boosting key KPIs like RevPAR, ADR and profit per available room.

It also reduces manual input for compset configuration, giving you more time for strategic analysis and commercial execution.

SmartRange reflects BEONx’s philosophy: using AI not just to automate tasks, but to drive better decisions. It ends the cycle of irrelevant price ranges, reactive pricing, and over-dependence on market monitoring. Your hotel gains the power to anticipate, defend its value strategy, and operate with more autonomy and confidence.

We’re not here to follow the rules—we’re here to build the tools that empower hoteliers on their journey to profitability.

Sounds interesting? Let’s talk—Book a demo and see how SmartRange can reduce your pricing volatility, improve recommendation accuracy, and support smarter decisions—even when compset data falls short.