Personalization in Revenue Management: Bilbao Recap

Beyond Pricing: Innovation and Personalization in Revenue Management

The Revenue Breakfast Club landed in Bilbao, bringing together hotel professionals from Petit Palace, Hesperia, The Artist, Catalonia, Mirai, Booking.com, Hotel Seminario, and more.

Titled “Beyond Pricing: Innovation and Personalization in Revenue Management,” the event addressed critical topics such as guest segmentation, the need for technology investment, and how AI can empower a Revenue Management System (RMS).

The Evolving Role of the Revenue Manager

A standout moment came from Kora Living’s case study, presented by Estíbaliz Eguskiza, Revenue Head Manager. She explained how applying innovative strategies—combining data analysis with personalized approaches—can enhance profitability and optimize both occupancy and revenue.

Both she and Itxaso Aguirre, General Manager at Hotel ABBA Euskalduna, shared positive experiences with BEONx. Aguirre emphasized how the right tech tools can transform pricing strategies and demand forecasting, enabling more agile, precise management.

Digitalization and Strategic Pricing: Keys to Competitiveness

Luis de Diego, Chief of Sales and Revenue at Axel Hotels, underscored the impact of digitalization and smart pricing on hotel profitability. He highlighted that efficient revenue management, backed by advanced technology, is essential for strategic decision-making and staying competitive in a fast-evolving market.

The session ended with an open Q&A where attendees agreed: optimizing revenue management is crucial for competitiveness. With proper customer segmentation, AI capabilities, and tools like BEONx, hotels can boost both profitability and operational efficiency.

In a rapidly changing landscape, technology is no longer optional—it’s essential for accurate, fast decision-making. Hotels ready to embrace this transformation are well-positioned for a bright, profitable future.