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BEONx Spark · The Agentic RMS · Available now

You set the strategyBEONx Spark executes itAlways

It isn’t an RMS with AI. It’s the first Agentic RMS on the market.
Agents that decide and execute pricing, distribution and profitability for you · 24/7 and across your whole portfolio. Every decision, explained.
RMSs tell you what to do. BEONx Spark does it.

Talk to an expertSee the agents

2,000+ hotels·35 countries·From RevPAR to GOPPAR

Our value proposition

You stop working for your RMSand your RMS starts working for you

BEONx Spark is a next-generation agentic RMS that helps hotel chains maximize profitability with predictive and generative AI, combining machine learning models and LLM-based agents

Traditional RMSs digitized revenue management.
BEONx Spark is a next-generation RMS: intelligent, explainable and autonomous.

What the system does

How an Agentic RMS differsfrom a traditional RMS

Eight differences that change everything

01You choose what to maximizeProfitability

A traditional RMS optimizes occupancy or ADR because that’s all it can measure. With BEONx Spark you set each hotel’s goal —RevPAR, Net RevPAR and, soon, TRevPAR or GOPPAR— and the agent steers every decision toward that KPI.

02It executes your whole strategyConsistency

A good RMS already publishes prices automatically. What none of them could execute was the strategy: the goals, rules and exceptions that today live in your team’s heads and in spreadsheets. With BEONx Spark they live in the system and apply themselves, always within the limits your team sets.

03It reacts to the market in real time, 24/7Speed

The agent recalculates and acts every hour with BEONx LIVE, or every 15 minutes with Real Time. When pace spikes or competitors move their prices, it reacts before anyone opens a screen.

04A glass box, not a black boxTrust to delegate

Every decision comes with its why: which signal triggered it, which data it crossed and which rule it applied. Everything is traced and auditable, today and six months from now.

05From browsing screens to talking to your agentsNo screens, no friction

Ask for what you need in your own language and the data arrives in the format you want. You configure the system by talking to it too, without endless setup.

06Your whole portfolio in one brainOne brain

All your hotels, clusters and brands in a single model. The agent learns from the whole portfolio and decides with the chain’s view, not hotel by hotel.

07Open to your stack and your assistantsOpen standard

It connects to your PMS, Channel Manager, CRS and BI, and to the AI assistant your chain already uses, via MCP. The agentic layer is yours, not a vendor’s.

08The data comes to youTime and focus

No more hunting for the report: alerts, summaries and opportunities reach you when they matter, so your team spends its time on strategy.

What is an RMS agentTalk to an expert

The agents of BEONx Spark · Autopilot · 24/7

Maximize RevPAR. Optimize Net RevPARAnd this is just the beginning

It isn’t an RMS with a chat on top. It’s four autonomous agents that execute your hotel’s commercial strategy. They decide and act directly on your tech stack, always within the rules your team sets.
Each agent pursues one KPI and inherits everything the previous one can do. Two already work for you. The next ones are on the way.

Agent 1 · RevPAR · Autopilot

RevPAR

More revenueWithout lifting a finger

Sets prices, restrictions and availability in real time to capture every euro of demand. 24/7 and across all your hotels.

  • Multi-level demand forecast with machine learning.
  • Smart range and pricing by room type and segment.
  • Restrictions and overbooking: MLOS, closures and a dynamic group quote tool.
  • Automatic rate publishing, within your safety limits.
  • Competitive analysis with Hotel Quality Index, OTB and comparisons against STLY, LY and budget.

Key difference

It doesn’t recommend what to do. It decides and does it for you.

See what the RevPAR agent includes

Agent 2 · Net RevPAR · Autopilot

NetRevPAR

More marginOn every booking

Everything the RevPAR agent does and, on top, it measures what each booking really leaves you: the real cost per channel, tour-operator allotments and releases, and performance by OTA.

  • Acquisition cost per channel, built into every pricing decision.
  • Strategy by OTA and performance by agency and by tour-operator contract.
  • Allotments, releases and cutoff for tour operators, with usage under control.
  • Group vs. transient displacement, measured before you accept.
  • Portfolio, cluster and chain view, with aggregated RevPAR and Net RevPAR.

Key difference

You don’t pick the channel. The agent sells where you earn the most.

See what the Net RevPAR agent includes

The team’s evolution

2 agents today4 to cover your whole P&L

Each agent includes the one before. From RevPAR to GOPPAR, at your pace, on the same platform and without implementing anything again.

  1. Agent 1RevPAR · AutopilotMaximize RevPARRevPAR agentLive
  2. Agent 2Net RevPAR · AutopilotOptimize Net RevPARNet RevPAR agentLive
  3. Agent 3TRevPARUnlock TRevPARTotal hotel revenueComing soon
  4. Agent 4GOPPARGrow GOPPAROperating profitComing soon

Simplicity at its best

Talk to itAnd it’s done

You ask and the data arrives in the format you need. You configure the system by talking to it. No screens, no setup, no friction. And what used to be a recommendation someone had to apply now applies itself.

  • “Protect the ADR for Thursday’s conference.”

    Done · in 3 hotels, with its why

  • “Where am I losing margin right now?”

    Answered · with the detail by channel

  • “Put together Monday’s committee report.”

    Ready · in minutes, not days

  • “Raise the direct-booking uplift by 4%.”

    Applied · within your rules

BEONx Spark on a laptop: the hotel dashboard (RevPAR, ADR at €318.9, 81.7% occupancy, €1.98M revenue) and the «Ask BEONx Spark» panel answering what Friday, October 2 looks like: 212 of 258 rooms on the books, a 95.7% forecast and a tech summit in town, so the agent raised the suites and published the prices to the PMS and Channel Manager.

What goes into each agent

See. Decide. ActThree layers of skills in every agent

A traditional RMS has features: they wait for someone to use them. An agent has skills: capabilities it uses on its own to see, decide and act. Every BEONx Spark agent shares these three layers, and each one adds its own.

Layer 01

Insights

What it sees and tells you

  • Conversational revenue operator: ask it in your own language
  • Competitive analysis with Hotel Quality Index
  • OTB tracking and STLY, LY and budget comparisons
  • Upgrade monetization
  • Explainability of the forecast and of every recommendation

Layer 02

Advisor · ML

What it calculates and recommends

  • Multi-level demand forecast
  • Smart range and multi-room, multi-segment pricing
  • Restrictions: MLOS, closures
  • Overbooking
  • Dynamic group quote tool

Layer 03

Automation

What it executes for you

  • Automatic rate publishing
  • Automated configuration
  • Business rules and safety limits
  • Actions on PMS, Channel Manager and CRS
  • Scheduled or signal-triggered workflows

Power skills

How often your agent watches the market

  • BEONx LIVEEvery hour
  • REAL TIMEEvery 15 minutes

How often the agent recalculates and acts. It turns “reacts fast” into a number you can demand in a contract.

External sources

What it watches, besides your own data

  • Rate Shopper
  • Destination demand

And the integrations that make it possible: 1-way with PMS, BI and CRS to read; 2-way with PMS, Channel Manager and CRS to act.

You choose the AI model

Which one you want BEONx Spark to work with

  • OpenAI GPT
  • Anthropic Claude
  • Google Gemini
  • The one your chain already uses, via MCP

Multi-vendor, with usage managed through a credit system. If a better one appears tomorrow, you switch: the agentic layer belongs to your chain, not to an AI vendor.

We do the calculation

The forecast and the price don’t depend on the LLM you choose.

They are always calculated by BEONx’s own models: machine learning trained on years of real hotel data. The LLM is the interface, not the calculation engine. That’s why the same scenario always gets the same answer.

Who trusts BEONx

Hotel chains that already workwith us

More than 2,000 hotels in 35 countries optimize their strategy with BEONx. BEONx Spark is the next step for all of them.

2,000+
Hotels on the platform
35
Countries
2012
Founded in Salamanca

Beyond

Analyzing and forecastingIt executes and learns

A traditional RMS stops at the forecast and the recommendation. BEONx Spark closes the loop. This is how, on any given Tuesday, it handles a conference confirmed six weeks out.

Act 01 · Detect

  1. 01Signal

    Pace for three dates spikes at your city hotel. Nobody has opened a screen yet: the agent works on signals, not on a schedule.

  2. 02Goal

    Your chain chose to maximize Net RevPAR in that market. The agent knows what it pursues and within which rules it can move.

Act 02 · Decide

  1. 03Reason

    It crosses demand, pace, comp set, city events, the cost of each channel and perceived quality, on models trained on your own history.

  2. 04Act

    It raises the price in steps, closes the costliest rates and reorders the mix. In your PMS and your Channel Manager, not in a report. This is where it crosses the line.

Act 03 · Accounts for it

  1. 05Explain

    “I raised ADR on these three dates because pace is well ahead and the comp set hasn’t reacted yet.” Auditable today and six months from now.

  2. 06Learn

    It measures what really happened with what it executed —not with what it forecast— and adjusts the next decision in that market.

Six steps, in seconds

Your team sets the judgment

BEONx’s product team presents BEONx Spark in a meeting room.

SeeBEONx Spark live

Sessions with the product team: what it executes today, what’s coming on the roadmap and how it integrates.

Sign me up for the next sessionLaunch event

The BEONx Spark ecosystem

More than 100 integrationsAnd counting

Certified connections with the leading PMSs, Channel Managers, CRSs, booking tools and BI systems. That’s how the agent reads your reality and how it applies its decisions.

BEONx Spark integrations around the BEONx X: Cloudbeds, Mews, Oracle, protel, SiteMinder, Amadeus, apaleo, Guestline, RateGain, Dingus, Engisoft, Hotetec, easy-rez, guestcentric and more.

It connects to what you already haveand acts where you really sell

  • 1-way · Read

    PMS · BI · CRS

    The agent understands what’s happening in your hotels.

  • 2-way · Act

    PMS · Channel Manager · CRS

    And applies the decision where you really sell.

Explore integrations

And there’s more

BEONx Spark MCPModel Context Protocol

Connect your AIto the power ofBEONx Spark

Model Context Protocol (MCP) is the open standard that connects AI assistants with external tools. With BEONx Spark MCP, your own technology and the assistants your team already uses can call BEONx Spark and put its revenue intelligence to work wherever you need it.

Your AI strategy grows. BEONx Spark decides your revenue.

+2,000
Hotels on the platform
35
Countries
2012
Technology leaps: big data, machine learning and agents
2012
Founded in Salamanca, Spain

Resources

BEONx Spark knowledgeOpen to your team

Guides, articles and training for revenue teams. All in one place: the BEONx Spark library.

Success stories

Chains that have already done it

Enter the Knowledge Hub

The BEONx Spark library grows every month.

Is BEONx Spark right for your chain?

Hotel chainsare where the numbers change

Urban and resort hotel chains. As soon as there’s more than one hotel, the problem is no longer the price of one night: it’s consistency. The same strategy, applied the same way, every day, across the whole portfolio. That’s where a revenue team becomes the bottleneck —and where an Agentic RMS changes the equation without adding a single person to the payroll.

You’re one of us if...

  • Your revenue manager spends more time applying decisions than designing them.
  • You’ve hired expensive talent to enter data.
  • Your market moves faster than your spreadsheets.
  • You want to scale revenue across the portfolio without hiring ten more people.
  • You refuse to accept «RevPAR is fine but the margin is dying».
  • You run an urban, resort or mixed chain, with a cloud PMS and Channel Manager.

Three or more: let’s talk.

It’s not your moment if...

  • You think revenue management is a spreadsheet.
  • You think the human touch means typing in prices.
  • You expect the agents to set the strategy for you.
  • Profitability isn’t a real priority in your organization yet.

We’ll tell you ourselves before you waste your time.

Did you recognize yourself inthe left-hand column?

Thirty minutes with a BEONx expert. We go through your portfolio, your stack and the KPI you want to maximize, and we tell you —with your numbers on the table— what BEONx Spark can execute in your chain from the first month. And what it can’t.

Talk to an expertSee the case for chains

BEONx Spark

Put BEONx Sparkto work on your strategy

Thirty minutes with our team, on your portfolio and your KPIs. You’ll leave knowing what BEONx Spark can execute in your chain and what it can’t.

Request demoSee the agents