Madrid, November 14, 2025 – The Mexican hotel chain Velas Resorts has chosen BEONx, a leading provider of Revenue Management System (RMS) solutions for the hospitality industry, as its technology partner for comprehensive revenue management across its properties.
With this implementation, Velas Resorts strengthens its commitment to innovation and operational excellence by embracing technology that enables the group to achieve maximum performance and return on investment, optimizing revenue, occupancy, and profitability in an integrated way.
The BEONx RMS provides a 360-degree management of all segments and distribution channels, allowing multiple pricing models to run simultaneously while adapting to an increasingly dynamic market.
Powered by AI-driven predictions and decision-making, BEONx integrates multiple data sources, including its exclusive Hotel Quality Index (HQI) —the only tool that measures a hotel’s overall quality— to assess competitive positioning and price elasticity. This unique capability enables hotels to make more accurate decisions regarding pricing, availability, and demand, whether for individual bookings, groups, corporate accounts, or tour operators.
“At Velas Resorts, we always strive for excellence in the guest experience, and that begins with intelligent revenue management,” said Francisco Aceves, Senior Reservations Manager at Velas Resorts. “BEONx’s technology will allow us to anticipate demand and optimize our commercial strategies, driving profitability across all our properties.”
In turn, Rubén Sánchez, CEO of BEONx, stated:
“We are proud that Velas Resorts has chosen BEONx as a partner in their revenue management strategy. Their vision of innovation and quality aligns perfectly with our mission to help hotels reach their full profitability potential through data-driven intelligent decisions.”
This partnership marks a decisive step for Velas Resorts towards digital transformation and total performance optimization, reinforcing its position as one of the most innovative hotel chains in Latin America.
