FITUR 2025: BEONx and Hotelverse consolidate their success.

BEONx and Hotelverse strengthen their success at FITUR 2025 with a high-impact joint proposal

Madrid, January 29, 2025 — BEONx and Hotelverse have reaffirmed their leadership in the hospitality sector during FITUR 2025, standing out with the third consecutive edition of their joint initiative, HotelTrends. This already well-established event distinguished itself with an innovative design and a dynamic agenda that attracted over 1,000 industry professionals.

More than 100 m² of innovation at the heart of FITUR’s technology hub

For the third consecutive year, the BEONx and Hotelverse stand was the focal point of Hall 8 at IFEMA, the area dedicated to technology at FITUR, thanks to its cutting-edge approach. With a modern and functional design, including an elevated cube for meetings, discussions, and networking, the space reflected both brands’ vision: to lead digital transformation and drive innovation within the hospitality sector.

HotelTrends: a high-level forum for the industry

The stand hosted the prestigious HotelTrends discussion panels, bringing together more than 40 leaders from renowned hotel brands, including Simón Pedro Barceló, president of Barceló Hotel Group; Kike Sarasola, president of Room Mate Hotels; Aurelio Vázquez, CEO of SUMMUM Hotel Group; Marc Rahola, CEO of OD Hotels; Bernat Vicens, CEO of FERGUS Hotels; and Maria Zarraluqui, Global Development Vice President at Meliá, among many others.

The sessions addressed key topics such as brand consolidation, pricing strategies, revenue management, artificial intelligence, and startups, generating valuable insights and fostering a fruitful exchange of ideas among experts.

The BEONx and Hotelverse stand not only welcomed a large audience for the panel discussions but also became the prime networking hub. Collaborations with sponsoring brands added a distinctive touch to the event, facilitating strategic connections and the exchange of experiences in a professional yet relaxed atmosphere.

A well-established success

With over 1,000 participants in the talks and activities at the stand, BEONx and Hotelverse have once again demonstrated their ability to attract top industry players. This success reinforces their commitment to innovation and highlights the importance of collaboration in driving the hospitality sector forward.