Madrid, January 7, 2026 – BEONx, the leading revenue management technology platform, announces its prominent participation in FITUR 2026, to be held in Madrid from January 21 to 25. The company returns with an ambitious stand and a comprehensive programme of roundtables designed to drive conversation around the future of hotel technology.
Located in Hall 12, stand 10D06, BEONx’s space of over 100 m² has been designed as a meeting point for hospitality professionals, where technological innovation comes together with networking and learning.
The stand will host the Hotel Trends Arena forum, a series of talks with industry experts that has already proven successful over the past three editions and will this year feature the participation of well-known brands such as Barceló Hotels Group, Riu Hotels, Marriott, Sercotel, Meliá Hotels International, Ilunion Hotels, Palladium Hotel Group and Hotelatelier., among many others. In addition, the event will have the support of Hosteltur, which will moderate the roundtable “Towards a New Vision of Hotel Leadership”, and Smart Travel News, which will lead “The Hotel Business Beyond the Rooms”.
BEONx will also present its latest innovations in artificial intelligence applied to revenue management, together with BEONx Live, its new real-time intelligence module that turns the RMS into a truly proactive, dynamic system, always aligned with market reality.
BEONx’s commitment to the hospitality ecosystem is also reflected in its collaboration with strategic partners, who will be present at the stand to strengthen the offering of end-to-end solutions for hoteliers. Among them:
- Fideltour, a loyalty and data activation platform for hotels that transforms guest information into commercial actions focused on repeat business and direct sales. Its CEO, Javier Pérez-Llanera, will lead the roundtable discussion. “Conversational Selling in Hotel Commercial Strategy.”
- Turneo, the system that helps hotels manage their in-destination experiences offering, with Urko Puga, Director for Spain and Portugal, leading the discussion “2026 Trend: Hotels and In-Destination Experiences.”
- SiteMinder, the global leader in distribution channel management, will present “Traveller Profile” with Tamara Jiménez, Regional Manager.
- Juyo Analytics, a Business Intelligence solution for hotels, will also present its latest developments at the stand.
As the highlight of the main day, BEONx will host a networking gathering at the stand on Thursday, January 22, at 4:00 p.m., aimed at clients and partners.
BEONx invites all industry professionals to visit its stand to discover the latest developments in hotel technology, take part in the Hotel Trends Arena, and explore solutions designed to maximise profitability and operational efficiency.
