Due to the increasing number of booking portals and the growing competition between them, hotels are now mainly assessed by ranking and quality.

Although price is still the determining factor when choosing a hotel, online reputation doesn’t come far behind.

There are certain situations in which a hotel can have an occupancy of 70% and still be as profitable or even more so than a hotel with an occupancy of 100%.

The tourism product should be thought of as being the value provided to the client in exchange for monetary value and is based on factors such as quality, reputation and even image.

A good indicator of a great revenue management strategy is achieving positive results. Good results should encourage hoteliers to continue improving their product and distribution strategies.

Thanks to competitiveness and technology, it’s now possible to have the right product, at the right time and for the right customer. Companies no longer have to distribute in large quantities.

There is a need to quantify as much data as possible and process it in order to obtain real-time market intelligence on the decisions we make.

Hoteliers in the digital marketing world should know that organic traffic is one of the main sources for acquiring new visitors.

It is curious to see how one of the factors that generate influence for the traveler is the content generated by other travelers.

Instant messaging has transformed how potential guests and customer service agents communicate with each other.