5 Principles to Improve Your Hotel’s Conversion Rate
February 21, 2018
Understanding the reasons behind the decisions travelers make is a real obsession for hotels.
5 Principles to Improve Your Hotel’s Conversion Rate
Understanding the reasons behind the decisions travelers make is a real obsession for hotels.
The Search Funnel in Your Distribution Strategy
It’s important that we start to work on our establishment’s marketing and sales strategies as if looking at elaborate life processes, or links, between the hotel and the client.
What Can a Revenue Manager Learn from Facebook Ads?
With so many people actively using Facebook every day, it is important to understand how a hotel can learn from all the intelligence generated and how its data can be shaped in order to segment campaigns to its customers
Improve Your Revenue Management to Boost Hotel Performance
The professionalization of Revenue Management and the influence that the market has on it is a pulse of forces that leads to a natural evolution based on the continuous improvement and excellence in hotel competitiveness.
5 Must-Have Trends to Improve Your Marketing Strategy
Nowadays, technology has a fundamental role in the competitiveness of tourist accommodations.
Video as a Distribution Tool for Your Hotel
To synthesize video marketing with an example of video usage from the internet, we simply have to look at the figures of the leading platform for video consumption on the Internet.
Why Are Marketing Costs Still Rising?
At a time when the hotel industry is boasting record numbers, both in the US and across Europe, operating and distribution costs are on the rise.
Customer Centricity to Improve Your Value Proposition
Many hotels set up huge logistic structures and have powerful market analysis tools in order to adapt their products to the best possible value proposition.
Using OTAs to Maximize Your Hotel’s Distribution
The main goal of any employee in the revenue management department, or any related department, is searching for the best way to attract a major number of guests at the lowest cost.
Hotel Marketing with Macro and Micro-Influencers
Needs and perceptions are two very related phenomena when approaching a natural response of the customer within the travel process.
4 Formulas to Improve Your Hotel’s Pricing Strategy
The most important Key Performance Indicator (KPI) when assessing a hotel’s pricing strategy is profitability.
Tips to Revamp Your Hotel’s Distribution in 2018
With the start of 2018, many hotel CEOs ask us about recommendations to improve their distribution this year and their wishes are being materialized in this article.
Tips on How to Boost Your Hotel’s Occupancy Rate
Knowing how to find the balance point of how many rooms are in usage on the go is a must for a Revenue Manager.
Automate for a More Efficient Revenue Management
The optimization of processes for an increase in the profitability of hotelier business goes through the evolution in automation of processes with RMS technology.
Define Your Buyer Persona According to Profitability
“Data is the light that illuminates our business’ road to success.”
Define Your Hotel’s Strategy by Distribution Channels
Yield management is considered to be an approach under a variable pricing strategy based on the theory of supply and demand.
Boost Your Direct Booking Strategy With Google Analytics
Analyzing web traffic is an important step for interpreting your hotel’s direct booking process.
Improve the Traveler Experience With Email Automation
Email is still one of the main tools to enhance direct booking and improve the traveler’s experience.
Boost ADR in Your Revenue Strategy
A potent website adapted to market needs helps improve fundamental hotel metrics like ADR.
Adapt Your Hotel’s Message to Enhance Direct Bookings
Connecting with the traveler by adapting our product, adapting the message and distributing it in the appropriate channels facilitates cost reduction and revenue optimization.
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