The tourism product should be thought of as being the value provided to the client in exchange for monetary value and is based on factors such as quality, reputation and even image.

A good indicator of a great revenue management strategy is achieving positive results. Good results should encourage hoteliers to continue improving their product and distribution strategies.

Thanks to competitiveness and technology, it’s now possible to have the right product, at the right time and for the right customer. Companies no longer have to distribute in large quantities.

There is a need to quantify as much data as possible and process it in order to obtain real-time market intelligence on the decisions we make.

Hoteliers in the digital marketing world should know that organic traffic is one of the main sources for acquiring new visitors.

It is curious to see how one of the factors that generate influence for the traveler is the content generated by other travelers.

Instant messaging has transformed how potential guests and customer service agents communicate with each other.

The current oversupply of hotel rooms forces us to stand out from competitors within our market.

Online reputation is a factor to be taken into account when establishing the pricing policies of a hotel establishment, both tactical and strategic.

Identifying the location and implementing it in the strategic planning of the marketing and marketing actions of the hotel is key to improving ratios.

The knowledge about your target audience is a determining factor for the readjustment of both the productive system of a business and the marketing strategy.

Determining the role you play during the travel process is the first step to structuring a powerful and effective online marketing strategy.