Needs and perceptions are two very related phenomena when approaching a natural response of the customer within the travel process.

“Data is the light that illuminates our business’ road to success.”

Analyzing web traffic is an important step for interpreting your hotel’s direct booking process.

Email is still one of the main tools to enhance direct booking and improve the traveler’s experience.

Connecting with the traveler by adapting our product, adapting the message and distributing it in the appropriate channels facilitates cost reduction and revenue optimization.

Analyzing the costs of positioning and determining the most profitable actions will also be the responsibility of the hosting Revenue Manager.

To achieve a higher level of personalization at your hotel, it’s necessary to automate communication and distribution and provide faster services.

Google My Business is a free business listing that provides travelers with information about your hotel and can help your hotel rank higher in search results.

Are you taking advantage of the benefits offered by technology?

Great players in the hospitality industry are betting on enriching the travel experience to increase their market share.

In the last decade, hotels and hotel technology partners have evolved tremendously.

With the increasingly widespread use of mobile devices, SMS marketing has been incorporated into global marketing and sales strategies of destination hotels and resorts.

Using Facebook to Improve Your Revenue Management Strategy

Thanks to these advances, hoteliers are now able to optimize their time and conversion rates.

Due to the increasing number of booking portals and the growing competition between them, hotels are now mainly assessed by ranking and quality.

Although price is still the determining factor when choosing a hotel, online reputation doesn’t come far behind.

There are certain situations in which a hotel can have an occupancy of 70% and still be as profitable or even more so than a hotel with an occupancy of 100%.

The tourism product should be thought of as being the value provided to the client in exchange for monetary value and is based on factors such as quality, reputation and even image.